The Walgreens Wellness Experience
The Situation: While building America's largest chain of pharmacies, Walgreens wanted to build customer loyalty and do it through giving back.
The Solution: The Walgreens Wellness Tour. We designed customized, 37-foot motor coaches that roved America, offering free health screenings. Partnering with other sponsors in the pharma and health industries, we checked glucose, cholesterol, blood pressure, bone density, BMI and more. The tour stopped at store locations as well as area events.
The Results:
- 210 million media impressions.
- More than 500,000 consumer impressions.
- 124,928 screenings administered.
What we learned from this experience: When your business is health, building and maintaining a healthy base of consumers is vital.