Whether they’re texting, calling, surfing the web or tweeting, young teenage girls are “attached” to their mobile phones. From Blackberry and Verizon to the Apple iPhone 3Gs, the amount of time and money this target spends is almost unheard of. Come to think of it, it seems as if most everyone is spending time on his or her phones; from the youth market to even seeing an increase in cell phone use of the mature generation.
Mobile marketing has been coined as “the next big thing” for quite some time. Year after year, we have seen a steady rise in SMS and MMS messaging to consumers. According to a recent survey, 40% of brands are using these types of ad campaigns.It has been projected that companies will be spending over Read more...
Remember that Popsicle commercial from the 90’s, that kid with the goofy, colorful hair and his dog Duke? He was simply amazed at the limitless amount of possibilities that went into this amazing newly designed popsicle. I guess the reason I always liked this commercial was because I always wanted a high top fade haircut to be layered in multiple colors and flavors too. But when you stop and realize, consumers are really just looking for and craving that sort of brand experience and interaction.
Simply stop and take a second Read more...
Seeing that my beloved Chicago Bears didn’t make it to this year’s post-season, my interest in who wins the Super Bowl is as high as who wins this year’s American Idol. Therefore, being that my chosen profession is in marketing, my money on this year’s Super Bowl is on what advertisers will have the best commercials.
I love Super Bowl commercials. The funnier and smarter they are the better. Some of my favorites include Read more...
I'm with the band. I'm with the driver of the #12 car. I travel with the AST Dew Tour. I sample. I go to professional sporting events. I've been to both ends of the country in the past year. I mingle with celebrities. I know every major mall in every major city in all 48 states. I've built custom vehicles shaped like candy and peanuts. I've made it rain indoors. I always know the newest devices. I get to play with the greatest games. I entertain. I educate. I leave lasting impressions with consumers wherever I go. I am a mobile marketer.
I can't tell you how many times I've Read more...
Raise your hand if you found out a friend’s relationship status from Facebook? When is the last time you checked out someone’s pictures? Snooped around a recent party that you were not invited to? We are all guilty of checking out that new fling’s ex.
The sad truth is we rely more on the status updates than we do calling, emailing or even texting. I have gotten more information on my friends and co-workers from Facebook than I do in person. We have almost become lazy in relying on Facebook. Now instead of introducing yourself to your best friend’s roommate’s boyfriend, you can ... Read more...
When a mobile marketing campaign takes to the road, there is one obvious purpose in mind – to create awareness. Branded vehicles travel the highways and brand ambassadors execute events for thousands of people, all coordinated to maximize impressions and generate enough interest amongst potential consumers to achieve the ultimate end result of a sale.
Yet, as mobile marketing tours carry teams across regions to fairgrounds and festivals, striving to stay top of mind, sometimes it may be days, weeks or in some cases, years before the consumers they encounter along the way may actually be in the market for a particular product being promoted. And as more time passes, there is an ... Read more...
Since mobile marketing has really picked up over the last five years it was something I never learned about in college. Like every other person with a college degree focused in marketing I was wondering what was next. I had worked in promotions for years but never thought of it as a full time job. I did not have any friends that ever did anything like that so I naturally never even knew to consider it. It was something I was never educated on and never heard of. Once I landed in the mobile marketing industry things I noticed started to change.
Since this is still a relatively new form of ... Read more...
